Alejandro Adell — Graphic designer & Art director  LIST
RARAEDICIÓN
The publishing house for rare people Raraedición is an independent publishing house for which I developed a comprehensive visual identity that reflects its alternative spirit and its focus on singular cultural projects. The work included creating the brand and designing the full branding system, aiming to convey a strong, contemporary personality that is easily recognizable within the publishing landscape. The logo, conceived with a versatile and experimental character, was also taken into motion design through an animation that reinforces its dynamism and adaptability across different digital formats.
       In addition, I designed a range of communication materials that strengthen the editorial’s visual coherence in both print and digital environments. Raraedición aspires to be a publishing house aligned with the demands of the 21st century—capable of engaging with new formats and audiences without losing its independent essence.




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