Alejandro Adell — Graphic designer & Art director  LIST
Dura Vetusta
Dura Asturias
 Dura Vetusta is the wine brand I developed for the Cangas de Narcea Designation of Origin in Asturias, a region shaped by its demanding climate and a winemaking tradition that must carve out its place in a market dominated by cider. The brand includes three wines—red, white, and rosé—whose labels share a unified visual concept: three stones symbolizing the toughness, resilience, and strength required for the vine to thrive under such extreme conditions.
     Each stone becomes an emblem of authenticity and endurance, evoking both the rugged terrain and the human effort behind every harvest. The design aims to convey sobriety and character, reinforcing the identity of a unique wine born from adversity.





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