Build your flings!
Inspired by its claim, “Build your flings,” we created a colorful, dynamic graphic universe that invites kids to feel like active participants in the experience. In addition to the identity, I designed the brand’s packaging, aiming for a balance between playfulness and functionality: vibrant boxes that stand out on the shelf and clearly communicate their nutritional benefits. The result was a comprehensive design that not only reflects the brand’s values of health and well-being, but also turns the shopping experience into something creative and memorable.